Too bad – because now it starts with Labor Day.
In an unprecedented move, Kmart has aired its first holiday ad. The commercial, which promotes the retailer's layaway program, features a gingerbread man sneaking up on a woman working in an office cubicle. A voiceover says: "Don't let the holidays sneak up on you. Shop early with Kmart free layaway. … Kmart. Get in, get more Christmas."
The article in Ad Age notes that Target ran its first Christmas ad (well, they call it a ‘holiday ad’, but I’m not politically correct) on October 7 last year, so the Halloween barrier had already been demolished.