The days when fried chicken was synonymous with a certain white-haired southern gentleman are over, at least in the U.S. A new champion has claimed KFC’s long-held chicken crown: Chick-fil-A.
The change atop the leaderboard appears undisputed: Yum! Brands ... which owns KFC and has for years prided itself as “the leader in the U.S. chicken [quick-service restaurant] segment,” removed that very phrase from the company’s most recent annual report.I wonder if CfA was helped by the controversy – I heard a few people say that they gave the chain a try as a result of it and were pleasantly surprised by the quality of the food. (I've never eaten there, so I'm in no position to rate the food). Apparently, though, CfA has been gaining for several years.
I'm sure KFC is still well ahead worldwide – there had a bunch of stores in the Philippines and they're all over the place here in Quito. CfA, meanwhile, has yet to cover the US.